"Now That's Italian" Specialty Market & Deli

Now That's Italian: Specialty Market & Deli
127 South 3rd Street
Coopersburg, PA  18036
610-282-4242 
Hours:   M-Sat 10a-6p; Sun 10a-4p


This is too good to be true.  First, a bagel shop recently opened in Coopersburg...now an Italian Market & Deli?!  My husband and I, both born and raised in Pennyslvania, are reliving some of our favorite parts of our brief residence in one of New York City's boroughs.  Returning to Lehigh Valley, PA was a sacrifice when it came to authentic Italian cuisine.  One easily becomes spoiled by the plethora of delis, superior slices of pizza, and authentic, fresh pasta and marinara sauce.  Hospitable Italian friends are honored to share their prized sauce recipe, traditionally prepared for a Sunday feast and variations throughout the remainder of each week.

Entering Now That's Italian brought a nostalgic, comforting smile to my face as we were greeted by friendly owners, a chalkboard of sandwich items and a pleasant market environment.  To our left, were several packaged Italian products including pasta, canned tomatoes, recipe books and more.  A few tables allow opportunity to dine-in.  

A beautiful sight was a case of fresh Pastosa ravioli, a much-awaited reunion with one of our favorite traditions.   It is difficult to return to frozen pasta after many meals with this fresh, well-known New York city product.
Next, I was greeted by a case of FRESH Italian bread!  I recognized the New Jersey bakery, Liscio's from our favorite cheese steak joint in Ocean City, NJ.  This inspired mouthwatering visions of our newfound opportunity to pick up fresh ravs and a loaf of bread for dinner in our PA home town! 

This is not the first venture for business partners, Laura Rosada & Joseph Sinagra, originally from New York City.  Previously owning a deli in the Poconos, they are excited to offer something at a prime location in Coopersburg PA.  Sandwich selections include a variety of Italian meats, cheeses, and vegetables.  While their menu lists 14 cold sandwich options and 4 hot specialty sandwiches, during their initial opening, they are serving one hot sandwich option.  My mother and I settled on Under the Tuscan Sun (eggplant, fresh mozzarella, fresh basil, roasted peppers, sundried tomato, balsamic vinegar, salt pepper, $9,99) and 1 of 5 salad options, La Bella Donna (lettuce, tomato, onion, banana pepper, cucumber, sweet peppers, olives, $6.75).   Our delicious flavorful sandwich included housemade mozzarella cheese and was accompanied by a side of pasta salad and chips.  Now That's Italian also offers catering for your next large gathering. 


Of course we needed a sweet sampler to end our experience.  The tantalizing case and our delicious almond-flavored, moist delight called us for a return visit.  Many of the Italian pastries are housemade, and Italian cookies are imported from a Brooklyn bakery.  Now THAT'S Italian.   I'm thrilled at the increased variety of options in our hometown and hope many venture in for an authentic, delightful experience.

Holiday Reunion Month-Week #3: Molinari's

Molinari's 
322 E. Third St.
Bethlehem, PA  
610-625-9222
Hours:  M-W 5-9 p; Th-Sat 5-10 p
Price Range:  $12-27/entree

Just over a year old, I have only been to Molinari's one time, but it has left a lasting impression.  I recall a cold, wintry night and the cozy atmosphere that facilitated dinner conversation and delicious cuisine for dates, birthday celebrations and other gatherings on Bethlehem's Southside.  Just another Italian restaurant in the Lehigh Valley & Beyond?  I think not.  Molinari's has set itself apart with its modern aesthetics, simple but complete menu, hospitable staff and a niche restaurant between your local pizza joint and the overpriced upscale Italian dining options.  

We received some fresh, delicious flatbread, seasoned with rosemary.  For our entrees, we settled on Funghi Al Forno pizza (roasted mushrooms, porcini and tomato ragu, smoked mozzarella and oregano, $14) and Pine Nut Crusted Salmon (Braised Liberty Gardens Swiss Chard, ceci beans, and melted leeks, $24).  Memorable and impressive meals that reflect their value of fine products, including some local produce.

For a more comprehensive review with a personal background of the owners and chef, check out Lehigh Valley Style's article.   Honoring Molinari's with the 2012 Favorite New Restaurant Award is just one blessing of return for the values that undergird their business.  From this article I learned that 2% of their receipts to orphanages in Haiti and Zambia.  Even more incentive to consider this spot for a date night in 2013.

Pizza Month-Week #1: Pronto's Pizza

Pronto Pizza

40 S. Main St.

Coopersburg, PA  18036

610-282-1696

Let's be honest.  It's hard to find good pizza in the Lehigh Valley.  Especially if you've been spoiled by living in New York City--no one does pizza like the Italians.  I know many people appreciate a slice from the average local pizza shop, but throughout my childhood, even prior to being exposed to the real deal, I found myself just tolerating it.  

Although there is much to be thankful for about the Lehigh Valley Region, coming back and looking for a decent slice (which I prefer a thick, hearty crust--not too crispy but definitely not too flimsy) was an exception.  However, we discovered a gem within walking distance from our home.  

The small borough of Coopersburg is stacked with pizza shops, including "Pronto's", a local favorite.  While there is nothing distinct about their regular pizza, I highly recommend their sicilian pizza.  Sicilian pizza is a thick rectangular pizza, slices come in a square.  While you pay more ($18/pie), it goes a long way, serving 12 generous slices.  

Pronto's may have our vote for all-time best Sicilian we have experienced.  What makes it distinct is the thick layer of cheese served under a large dollop of their red marinara sauce, with a sweet edge to it.  We look forward to opportunities to share this pizza with friends and are quick to recommend it to area newcomers.