Now That's Italian: Specialty Market & Deli
127 South 3rd Street
Coopersburg, PA 18036
Hours: M-Sat 10a-6p; Sun 10a-4p
This is too good to be true. First, a bagel shop recently opened in Coopersburg...now an Italian Market & Deli?! My husband and I, both born and raised in Pennyslvania, are reliving some of our favorite parts of our brief residence in one of New York City's boroughs. Returning to Lehigh Valley, PA was a sacrifice when it came to authentic Italian cuisine. One easily becomes spoiled by the plethora of delis, superior slices of pizza, and authentic, fresh pasta and marinara sauce. Hospitable Italian friends are honored to share their prized sauce recipe, traditionally prepared for a Sunday feast and variations throughout the remainder of each week.
Entering Now That's Italian brought a nostalgic, comforting smile to my face as we were greeted by friendly owners, a chalkboard of sandwich items and a pleasant market environment. To our left, were several packaged Italian products including pasta, canned tomatoes, recipe books and more. A few tables allow opportunity to dine-in.
A beautiful sight was a case of fresh Pastosa ravioli, a much-awaited reunion with one of our favorite traditions. It is difficult to return to frozen pasta after many meals with this fresh, well-known New York city product.
Next, I was greeted by a case of FRESH Italian bread! I recognized the New Jersey bakery, Liscio's from our favorite cheese steak joint in Ocean City, NJ. This inspired mouthwatering visions of our newfound opportunity to pick up fresh ravs and a loaf of bread for dinner in our PA home town!
This is not the first venture for business partners, Laura Rosada & Joseph Sinagra, originally from New York City. Previously owning a deli in the Poconos, they are excited to offer something at a prime location in Coopersburg PA. Sandwich selections include a variety of Italian meats, cheeses, and vegetables. While their menu lists 14 cold sandwich options and 4 hot specialty sandwiches, during their initial opening, they are serving one hot sandwich option. My mother and I settled on Under the Tuscan Sun (eggplant, fresh mozzarella, fresh basil, roasted peppers, sundried tomato, balsamic vinegar, salt pepper, $9,99) and 1 of 5 salad options, La Bella Donna (lettuce, tomato, onion, banana pepper, cucumber, sweet peppers, olives, $6.75). Our delicious flavorful sandwich included housemade mozzarella cheese and was accompanied by a side of pasta salad and chips. Now That's Italian also offers catering for your next large gathering.
Of course we needed a sweet sampler to end our experience. The tantalizing case and our delicious almond-flavored, moist delight called us for a return visit. Many of the Italian pastries are housemade, and Italian cookies are imported from a Brooklyn bakery. Now THAT'S Italian. I'm thrilled at the increased variety of options in our hometown and hope many venture in for an authentic, delightful experience.